A branding project that reframes the Fashion x Textile Museum to better engage a younger, design-aware audience. The existing identity felt visually outdated and lacked a strong contemporary presence. The rebrand is built around quilting as a conceptual and visual foundation. Quilt geometry was translated into a modular graphic system and a custom display alphabet, creating a flexible identity that works across print and digital applications. Bold color paired with black-and-white imagery creates strong visual contrast and modernizes the museum’s presence while still referencing textile craft traditions.